AN ICONIC LACOSTE GARMENT
INSPIRES A TRIO OF FREE-THINKING FRAGRANCES
It
brought freedom of movement and elegance to the ladies’ tennis
court. Today, the LACOSTE pleated skirt inspires EAU DE
LACOSTE L.12.12 Pour Elle, a trio of fragrances reflecting the three moods
of the LACOSTE woman: Natural, Elegant,
Sparklingly playful.
Just
as the pleated skirt is the feminine counterpart to the iconic L.12.12
polo shirt, these new fragrances are the natural partner of the
EAU DE LACOSTE L.12.12 For Him, now a global
fragrances classic.
The LACOSTE values
of authenticity, elegance and joie de vivre which are the common core for
both male and female versions have been interpreted in a bright and
unexpected way to create three new olfactive moods.
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THE FRAGRANCES
A
pleated skirt can be given a unique twist according to the woman wearing
it. This freedom of expression also applies to the fragrances, which
reflect three facets of the LACOSTE woman.
Around
a shared floral jasmine note echoing the timeless feel of a LACOSTE piece,
three lively scent structures reflect very different moods -
Elegant, Sparkling and Natural - to suit the wearer and the moment.
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THE PACKAGING
The
iconic LACOSTE colours and the crocodile logo dressedup with more delicate
tones to create the new palette of the EAU DE LACOSTE L.12.12 Pour Elle
collection.
The
EAU DE LACOSTE L.12.12 Pour Elle flacons mirror the streamlined shape
of their male equivalent, EAU DE LACOSTE L.12.12, with a lighter, more
rounded look.
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EAU DE LACOSTE L.12.12 POUR ELLE
# ELEGANT
Eau
de Toilette 30ML, 50 ML, 90 ML
Shower
Gel
Effortless,
confident, classic but always fresh and relevant.
Citrus
oils, cassis bud and pink pepper give an instant feel of brightness,
mellowed as mimosa brings its softness and femininity to the mix.
Base
notes of vetiver add a further warm sensuality, with vetiver’s masculinity
giving an added edge.
.
.
EAU DE LACOSTE L.12.12 POUR ELLE
# NATURAL
Eau
de Toilette 30ML, 50 ML, 90 ML
Shower
Gel
Uplifting,
authentic, warm – and yet constantly surprising.
Coconut
accord wraps its warming feel around a delicate construction of raspberry
leaves, mandarin and pineapple.
The
powdery notes of orris bring a long-lasting soul to a fresh, light scent.
Discreet yet addictive.
.
.
EAU DE LACOSTE L.12.12 POUR ELLE
# SPARKLING
Eau
de Toilette 30ML, 50 ML, 90 ML
Shower
Gel
Sweet
and playful, with an edge of attitude «à la française».
There
is more than a hint of LACOSTE’s French roots in the playful sweet note of
macaron at the heart of this scent.
Top
notes of fruit and spice provide sparkle with an edge, while patchouli
adds its sophistication as a base note to this irresistible creation.
.
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INSPIRED BY THE PLEATED TENNIS SKIRT
On
the tennis courts of the 1920s, René Lacoste was not
the
only pioneer. While the French visionary developed his own
forward-thinking designs, including the now legendary L.12.12 polo shirt
allowing him freedom of motion and an enhanced performance during his
games, women players were also aiming for freedom, breaking with
convention along the way.
By
shortening the hems on their pleated skirts, these women followed
Lacoste’s lead, combining greater freedom of movement with a radical style
statement for the time.
Today,
the effortless sophistication of the pleated tennis skirt makes it the
iconic design of LACOSTE’s feminine range. With EAU DE LACOSTE L.12.12
embodying the spirit of the polo shirt, the pleated skirt is the
inspiration for the new EAU DE LACOSTE L.12.12 Pour Elle trio of
fragrances.
A
constant within LACOSTE’s collections, the pleated skirt displays its
freedom to move ahead and its timeless modernity.
.
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THE CAMPAIGN
Freedom,
beauty and movement were the keywords for this campaign.
In
the TV version, the pleated skirt enjoys a playful dance to the sounds of
Gloria Jones’ timeless classic, Tainted Love.
The
skirt shimmies to reveal the three flacons in a fun-filled visual
choreography echoing the masculine version of the film.
The
print campaign was shot in LA by British fashion photographer Jacob
Sutton, who chose to express the personality of the three fragrances
through the sense of movement captured in each image.
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HARGA
Lacoste
L.12.12 Pour Elle Sparkling EDT 90ml IDR 995,000
Lacoste
L.12.12 Pour Elle Elegant EDT 90ml IDR 995,000
Lacoste
L.12.12 Pour Elle Natural EDT 90ml IDR 995,000
THANK YOU
(sumber
foto : LACOSTE)
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